Several name options were explored, but simply didn’t settle. A critical aspect was that the positioning of the new name needed to be neutral and hold relevance for donors in this three-continent space of Africa, Asia and South America.
Why not simply &Beyond Foundation? Because, while approximately 25% of the funding that we raise comes from &Beyond and its guests and shareholders, the balance is money funded from other organisations that are not vested in &Beyond.
A late-night discussion with Joss Kent, &Beyond Executive Chairman & CEO, in which we revisited all the key questions of who we are, where we are, what we have done through community and conservation interventions, and why we’re doing what we’re doing, crystalised that who we are as a partnership is defined by those precious wilderness areas we have worked in. And that our rationale—our reason for existence, our partnership, our vision—is about underwriting the long-term conservation of the Earth’s wild places, through best business and not-for-profit practices.
The roots of this focus run deep. Stepping back 33 years to the founding days of &Beyond Phinda Private Game Reserve, when a group of mavericks believed that there was a missed opportunity in the normal conservation and development model of that time. Their vision was that a successful luxury ecotourism company could draw wealth and investment into remote areas and use that wealth and investment to catalyse the conservation of those landscapes and seascapes for the benefit of land, wildlife and the surrounding rural communities.
And this is exactly what the &Beyond impact model has done: it has drawn investment into areas that would otherwise not have been invested in and has inspired a multitude of other businesses to do the same.