The Hustle Economy programme focus is a direct response to the consistent request from our community partners for enterprise development support. The programme recognizes that 70% of Southern and East Africa’s school leavers will work within the informal economy, with the majority juggling ad hoc work opportunities with multiple personal and family micro-enterprises. The Hustle Economy programme is linked to our Thriving Communities key outcome which has a focus on nurturing sustainable job creation and small business development, with emphasis on youth and female empowerment. Our focus currently is on working with emerging micro-entrepreneurs in the Greater iSimangaliso and and Greater Kruger landscapes, with emphasis on improving their business skills, capacity and profitability. Wild Impact and &Beyond are working towards expanding the programme across all landscapes and seascapes.
The Hustle Economy programme has a core focus around United Nations Sustainable Development Goal (SDG)1, No Poverty, and SDG 8, Decent work and Economic Growth. SDG 1 has a key focus to end poverty in all its forms everywhere. SDG 8 has a key focus to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.